Warm colors and cold colors between brand identity and food marketing
How to choose the color of a brand in food? Here are the meanings of warm colors and cool colors The eye also wants its part. Is it just a cliché? Try telling those who invented the most popular food brands or fast food chains: they'd be ready to eat you! As in any other area, food actors also prepare communication and marketing strategies to impress consumers. On the other hand, you know, you also eat with your eyes. So what is the label followed by the labels of our favorite foods? How to choose the color of a food brand? Should we put warm colors or cold colors on the table? Let's find out. Everyone likes to eat, but that's not enough. In addition to satisfying the palate, we want the experience to be seasoned with packaging in line with the spirit of the evening or the right atmosphere of the place. Have you ever wondered why the most famous food brands use warm colors like red and yellow, while for more sophisticated products they prefer cooler shades like black? The c...